Milan, 22nd December 2021

ADV CAMPAIGN SS22

During this Advertising campaign, Lila Moss, fully represents a personal, rebellious and almost messy femininity. Lila’s long lush hair and the irregular feathers adorning her sweaters and dresses give an image of freedom, without paradigms, both contemporary and remindful of the strong expressive individuality of certain ’60 and ’70 icons.

During this Advertising campaign, Lila Moss, fully represents a personal, rebellious and almost messy femininity. Lila’s long lush hair and the irregular feathers adorning her sweaters and dresses give an image of freedom, without paradigms, both contemporary and remindful of the strong expressive individuality of certain ’60 and ’70 icons.

“Women have changed a lot compared to when I started, they are emancipated. Clothes can help but the real change depends on women themselves, on their intelligence and their strength who makes them aware of communicating determination, individuality and manifest their femininity not as a weakness but as a winning alternative to an edgy rigidity” affirms Ermanno Scervino, who happily renews his collaboration with the photographers Luigi and Iango in this Adv campaign.